More than 20 years of experience as a senior executive in companies such as Apple (Country General Manager Spain), Vodafone (Global Director IoT – developing the business from €200M to €1,050M in 5 years), Telefónica (holding various management positions in several countries) and Techdata (European Executive Director of Products and Services), among others.

Expert in the creation and development of new global and local business lines. He trained at the ESIC business and marketing school, earning a degree in business administration and management, marketing, and strategy.